What does it mean to Network Using Social Media in an Educational or Professional Context?

The advent and proliferation of the Internet have changed various dynamics of modern life, with education being one of the impacted fields. The Internet has contributed to the creation and impressive uptake of social media applications, such as Facebook, X, Instagram, and Snapchat. People use these applications to network with others at different levels. In some cases, networking through social media in an educational or professional context entails intentional use of digital platforms to connect with individuals, communities, and organizations for the purpose of learning, collaboration, and professional growth. Unlike casual social media interactions, this type of networking is purposeful because it seeks to create and nurture relationships that provide access to new ideas, diverse perspectives, and practical resources.

The image on the right shows a platform for teachers where they share insights and challenges they faced in their profession.

From the perspective of learners and educators, networking via platforms like Facebook and LinkedIn transforms social media from a space of entertainment into a tool for building knowledge and professional identity (Hass et al., 2020). Such an interaction allows participants to share insights, engage in meaningful discussions, and stay informed about current trends in their respective fields. Furthermore, it creates opportunities for dialogue with professionals and peers outside one’s immediate physical environment, thereby expanding the boundaries of traditional learning and collaboration.

One outcome of networking via social media is the development of a Personal Learning Network (PLN), which is essentially a self-directed, dynamic system of connections that supports continuous growth. By building a PLN, individuals can access real-time advice, curated resources, and ongoing conversations that may not be available within their immediate workplace or school. For instance, a professor might follow thought leaders in pedagogy, join subject-specific communities, and participate in X chats, hence creating a tailored stream of professional learning. Similarly, a student might connect with classmates, industry professionals, and academic organizations to gain support and exposure to opportunities.

People who use PLN enjoy numerous benefits. Firstly, PLN encourages lifelong learning by providing constant access to evolving knowledge. Secondly, it promotes collaboration and idea exchange, allowing people to contribute to collective problem-solving while learning from others’ experiences. According to Moreillon (2016), being part of a connected community allows professionals to collaborate, share ideas, and solve meaningful problems together.  Additionally, PLN enhances professional visibility and identity, since active participation in online communities can highlight one’s expertise and commitment to the field. For students, PLN provides a sense of belonging and motivation as they see themselves to be part of a larger community striving toward similar goals.

Nevertheless, the effectiveness of PLNs requires discernment in that one must be able to filter reliable sources from misinformation as well as balance online engagement with offline responsibilities. When managed thoughtfully, networking through social media and cultivating a PLN becomes a powerful strategy for academic success and professional advancement. It transforms learning from a solitary activity into a connected, community-driven process that continues well beyond formal education.

References

Haas, M. R., Haley, K., Nagappan, B. S., Ankel, F., Swaminathan, A., & Santen, S. A. (2020). The connected educator: personal learning networks. The Clinical Teacher, 17(4), 373-377.

Moreillon, J. (2016). Building your personal learning network (PLN): 21st-century school librarians seek self-regulated professional development online. Knowledge Quest, 44(3), 64-69.

Hello :)

Hi, my name is Paras Rana, and I’m currently in my third year at UVic, pursuing a combine major in Computer Science and Health Information Science. This fall, I’m taking EDCI 338: Social Media and Personalized Learning, and I’m looking forward to exploring how digital platforms can be used to enhance learning experiences and make education more engaging and personalized

Welcome and Introduction

image showing person walking in pre-painted footprints

Before proceeding with this first blog post, we expect you to consider your privacy preferences carefully and that you have considered the following options:

  1. Do you want to be online vs. offline?
  2. Do you want to use your name (or part thereof) vs. a pseudonym (e.g., West Coast Teacher)?
  3. Do you want to have your blog public vs. private? (Note, you can set individual blog posts private or password protected or have an entire blog set to private)
  4. Have you considered whether you are posting within or outside of Canada? This blog on opened.ca is hosted within Canada. That said, any public blog posts can have its content aggregated/curated onto social networks outside of Canada.

First tasks you might explore with your new blog:

  • Go into its admin panel found by adding /wp-admin at the end of your blog’s URL
  • Add new category or tags to organize your blog posts – found under “Posts” (but do not remove the pre-existing “edci338” category).
  • See if your blog posts are appearing on the course website (you must have the the edci338 category assigned to a post first and have provided your instructor with your blog URL)
  • Add pages, if you like.
  • Include hyperlinks in your posts (select text and click on the link icon in the post toolbar)
  • Embed images or set featured images and embed video in blog posts and pages (can be your own media or that found on the internet, but consider free or creative commons licensed works). To embed a YouTube video, simply paste the URL on its own line.
  • Under Dashboard/Appearance,
    • Select your preferred website theme and customize to your preferences (New title, new header image, etc.)
    • Customize menus & navigation
    • Use widgets to customize blog content and features
  • Delete this starter post (or switch it to draft status if you want to keep it for reference)

Do consider creating categories for each course that you take should you wish to document your learning (or from professional learning activities outside of formal courses). Keep note, however, that you may wish to rename the label of the course category in menus (e.g., as we did where it shows “Social Media & PL” as the label for the “edci338” category menu.  This will enable readers not familiar with university course numbers to understand what to expect in the contents.

Lastly, as always, be aware of the FIPPA as it relates to privacy and share only those names/images that you have consent to use or are otherwise public figures. When in doubt, ask us.

Please also review the resources from our course website for getting started with blogging:

Test Social Media Post

University of Victoria

This post  will appear in a few places:

  1. in the blog feed on the front of your website
  2. in the Learning Design menu on your website. This is because we have applied the “edci338” category to this post and the menu item “Social Media & Personalized Learning” has been created from the category “edci338.” For every post you make for this course, please assign the “edci338” category to it. You are welcome to use this blog for your personal hobbies or for other courses, in which case, you could create additional menu items and categories for them.
  3. if you give permission, your posts categorized “edci338” will be aggregated onto the Blog Feed on the EDCI 338 Course Website.

Feel free to delete this post once you understand this. If you have any questions, please reach out to your instructor.